CLASSIFICATION NO. 042
PUBLIC RELATIONS SPECIALIST
Under general supervision, to plan, organize, and coordinate public relations activities and citizen involvement programs for a County department; to serve as department contact with citizen groups and the public; and to do other work as required.
The Public Relations Specialist serves as a public relations coordinator and spokesperson for a County department. The primary duties include disseminating information, promoting communication between the department and citizen groups and/or the public and facilitating citizen participation in department programs and projects which impact the public.
This classification differs from the Public Affairs Coordinator which is responsible for promoting communication between citizen groups and County managers and acting as the County spokesperson on sensitive citizen or interjurisdictional issues. It further differs from the Public Information Coordinator which provides general information about the programs or services of a County department or division.
Duties may include but are not limited to the following:
- Plans, develops and conducts public relations programs to inform public of County department's programs, accomplishments or point of view.
- Prepares and distributes fact sheets and news releases to media representatives and other persons interested in learning about or publicizing the County department's activities or message.
- Writes and produces newsletters, informational handouts, pamphlets and other materials on County department's activities and programs.
- Represents County department during public and/or business gatherings; assists in preparing agendas and delivering presentations; coordinates meeting site arrangements.
REQUIRED KNOWLEDGE AND SKILLS
Working knowledge of: Public relations principles and practices; principles of community organization and citizen involvement; English grammar and composition; administrative problems, procedures, and methods applicable to coordinating the efforts of individuals and agencies.
Skill to: Communicate effectively, both orally and in writing; prepare and make written and oral presentations to individuals, small groups, and large audiences; design and write promotional/informational materials; effectively develop and utilize program and community resources; prepare clear and concise reports; correct, evaluate, and summarize data; plan and develop comprehensive public information programs; organize, direct, and coordinate citizen participation; translate technical material into lay terms; analyze and evaluate public relations issues; promote and maintain effective working relationships with community leaders, the public, and County employees.
Driving may be necessary for County business. For position(s) with occasional/incidental driving, incumbents must possess a valid driver's license. Accommodation requests for an acceptable alternative method of transportation will be reviewed on an individual basis in compliance with State and Federal legislation. For position(s) with regular driving, incumbent(s) must also possess and maintain an acceptable driving record throughout the course of employment.
MINIMUM RECRUITING STANDARDS
Any satisfactory combination of experience and training that demonstrates possession of the required knowledge and skills.