CLASSIFICATION NO. 043
PUBLIC AFFAIRS COORDINATOR
Under direction; to plan, organize and produce public and media information and communications to increase citizen awareness, understanding and involvement in County programs, activities, opportunities and resources; and to do other work as required.
The Public Affairs Division within the Public and Government Affairs (PGA) Department is responsible for effective two-way communication between County government and citizens through a variety of tools, such as publications, press releases, media interviews, electronic media, video productions for government access cable, and public presentations. The Division is also responsible for ensuring the standardization of County publications and communications in compliance with governing rules and regulations.
The Public Affairs Coordinator writes, edits, and/or disseminates all County media materials, including press releases and video, film and cable communications. The incumbent works with Technology Services and other County departments to develop, edit and update the content of the County website as required. The Public Affairs Coordinator participates as a team member in originating communication ideas based on the needs of the public, Board of County Commissioners, County Administrator and employees, and serves as the initial resource to the public in contacting the County and its departments.
The Public Affairs Coordinator differs from the Public Affairs Manager, which is responsible for the development, coordination and implementation of programs and activities related to media, business and community relations. It also differs from the Community Relations Specialist, which assists management of specific County department in developing a range of effective communications strategies and programs.
Duties may include but are not limited to the following:
- As part of the public affairs team, develops, plans, organizes and implements effective media and public relations strategies for the County, its departments and related agencies; identifies or originates communication ideas; develops and maintains County information resources such as a speaker's bureau, catalogue of available information materials and individual and group contact lists.
- Establishes and maintains positive relations with media by providing accurate and timely information about the County; monitors and reports on media stories involving the County; provides public and media relations counsel and advice to County staff; educates and assists County personnel in working effectively with the media.
- Develops and maintains cooperative working relationships with County departments and divisions, and other jurisdictions related to media issues; consults with County departments in the development of new communications and outreach activities; assists departments or divisions in development of marketing programs; provides advice on messaging of County projects in order to align department goals and objectives with County-wide standards.
- Prepares and distributes informational materials such as media releases, fact sheets, annual reports, speeches, or public service announcements; reviews, coordinates and disseminates all internal and external County communications.
- Acts as Executive Producer of the County's government cable television channel; works with cable employees to plan programming and coordinate production; assists County departments with creating materials for cable programs; reviews and approves final programming to be cablecast.
- Oversees information posted on County's website and assists in the website maintenance and development; reviews web content for accuracy and appropriateness; responds to questions, requests and input generated from County's website.
- Act as public information officer for the County during internal and external emergency and non-emergency situations; participates as a member of the Situation Assessment Team and works with the Emergency Operations Center during times of crisis; oversees use of the emergency information hotline, participates in regional emergency preparedness awareness efforts.
- May act as County spokesperson as directed by the Public Affairs Manager and/or represent the County and department at conferences and meetings.
REQUIRED KNOWLEDGE AND SKILLS
Thorough knowledge of: Principles and practices of public administration, including public policy decision-making processes; principles and techniques of public relations; methods and techniques of broadcast and print media; English grammar and composition.
Working knowledge of: Organization and operation of County and other levels of government; community organizations and service providers involved in the delivery of public service programs; business management; principles of local government processes; standard office equipment, including computer systems and software programs such as word processing, spreadsheets, PowerPoint, and internet applications.
Skill to: Communicate effectively, both orally and in writing; prepare and deliver written and oral presentations to individuals, small groups and large audiences; identify and respond to politically sensitive issues; analyze and evaluate public relations issues; generate positive and fair media coverage of County issues even during incidents of negative exposure; promote and maintain effective relationships with the public, the media, community and business leaders, and public officials; work effectively with County personnel and other jurisdictions to develop strategies to deal with changing informational needs and desires of the community and media; design and write promotional and informational materials; develop effective informational campaigns for a host of issues; effectively develop and utilize program and community resources; collect, evaluate and analyze data; translate technical material into commonly understood language; analyze problems, identify alternative solutions, project consequences of proposed actions and implement recommendations in support of County goals; operate computers systems, software programs and video production equipment.
Must be available for 24 hour on-call response to perform incident management functions and related duties during an emergency.
Driving is required for County business on a regular basis or to accomplish work. Incumbents must possess a valid driver's license, and possess and maintain an acceptable driving record throughout the course of employment.
MINIMUM RECRUITING STANDARDS
Any satisfactory combination of experience and training that demonstrates possession of the required knowledge and skills.