CLASSIFICATION NO. 368
TOURISM PROGRAMS MANAGER
Under direction, to plan, organize, direct and manage all activities of tourism programs and supervise assigned staff within the Department of Tourism & Cultural Affairs, as well as contractors, contracts and vendors; and to do other work as required.
The Clackamas County Tourism & Cultural Affairs Department is the destination marketing organization for Clackamas County. It is funded by the transient room tax charged on all overnight stays in commercial lodging facilities in the county. The department is responsible for strategies that both develop tourism attractions/facilities and market the destination through advertising, promotion, public relations and sales materials. By increasing the number of new and repeat visitors to the County, the department contributes to economic development and local vitality.
The Tourism Programs Manager is responsible for the management, coordination and implementation of all programs, projects and activities related to the tourism, marketing and community relations sections of the department. The incumbent is responsible for assisting the Executive Director with budget development as well as administration and management of the Tourism & Cultural Affairs department budget. The incumbent is also responsible for supervision of staff, contractors, contracts and vendors. The Tourism Programs Manager reports to the Executive Director, Tourism & Cultural Affairs who is responsible for the overall tourism and cultural affairs program as established by the Tourism Development Council of Clackamas County and the Board of County Commissioners.
Duties may include but are not limited to the following:
- Develops, coordinates, implements and manages various tourism programs, including budgeting and work plans, with heavy emphasis on tourism marketing, including development and implementation of marketing strategies and campaigns; oversees staff and contractors to assure that brand promise is conveyed and brand quality is maintained; measures and evaluates program results for return on investment against key performance measures; oversees preparation of regular reports.
- Assists the Executive Director in the administration of department programs and operations, including budget development, administration and management; assists in developing and implementing policies, process improvements, ideas and system enhancements that could increase department productivity or improve quality of provided services.
- Manages and directs the external marketing agency contract that coordinates the development, implementation, and effectiveness of the OMHT brand, advertising program, both print and online; coordinates the development, implementation and distribution of the marketing and sales materials, in cooperation with the marketing agency; coordinates and manages other marketing contracts, develops Requests for Proposal (RFP), and hires vendors and manages related projects.
- Represents Clackamas County at industry trade shows, organizations/meetings, such as Scenic Byway, Travel Oregon regional marketing meetings and with other groups that provide opportunities for cooperative projects on regional, state, Pacific Northwest and national levels; serves as regional association administrator or represents Clackamas County at the board levels of the Travel Oregon RCMP program.
- Oversees planning for research trips/site inspections to Clackamas County for group travel planners, meeting planners and travel writers.
- Hires and supervises assigned staff; prepares performance evaluations; recommends and administers progressive discipline and/or termination; conducts and/or facilitates staff training and development programs; promotes cooperative team efforts among staff and with other County departments.
- Supervises the work of the digital team, meeting performance standards and using latest techniques to attract traffic and improve interaction and engagement rate; supervises tourism partners database, CRM program and publications; manages the integration of content listings to the ORB database; supervises the work of the tourism inventory and special niche market consultants; supervises staff to assure OMHT brand promise is conveyed and brand quality is maintained; supervises the work of staff related to marketing FAM trips to Clackamas County for travel media, group travel planners and meeting planners.
- Manages the Travel Oregon TORP program, including coordinating, managing and analyzing research from sources identified through Travel Oregon; manages the visitor information center contracts ensuring visitor needs and operational standards are met; coordinates monthly reporting.
- Develops, maintains and oversees effective working relationships with tourism partners to retain and enhance tourism assets and services, and ensure all project deliverables meet partner expectations.
- Explores new venues, researches and develops new niche markets, promotional campaigns, programs and partnerships and focuses on the most effective means of increasing tourism.
REQUIRED KNOWLEDGE AND SKILLS
Thorough knowledge of: Principles and practices of tourism sales and marketing; destination management principles; advertising, Clackamas County tourism product; public/government agencies; proper office procedures and practices; supervision, project management and personnel management; budget planning and management, and grants and contract administration.
Skill to: Communicate effectively, both orally and in writing including demonstrated ability to instruct, explain, persuade, negotiate, facilitate discussions and meetings, and speak convincingly to large groups; conduct sales presentations and deliver speeches at public speaking events; represent the Clackamas County visitor destination to prospective and current visitors; close sales; conduct research; analyze information from written reports and oral interviews; establish and maintain cooperative and positive relationships with other staff, clients and tourism partners; work effectively with a diverse group of people including council members, elected officials, community leaders, industry stakeholders and tourism partners; manage time effectively; initiate projects, work independently on several projects simultaneously; exercise independent judgment with limited supervision; lead and supervise others; motivate people in the workplace; effectively hire, train, evaluate and discipline personnel; listen effectively to issues raised by staff, consultants and the public; develop, organize and direct personnel and other resources to accomplish department and program goals; prepare, negotiate and administer contracts and governmental agreements; formulate and evaluate policies and procedures; develop and justify budget requests; administer and control the distribution of funds according to the approved budget; meet measurable sales goals; take proactive approach to problem-solving; operate office equipment including personal computers, photocopiers, printers and fax machines; use relevant software programs including specialized databases.
Driving is required for County business on a regular basis or to accomplish work. Incumbents must possess a valid driver's license, and possess and maintain an acceptable driving record throughout the course of employment.
MINIMUM RECRUITING STANDARDS
Any satisfactory combination of experience and training that demonstrates possession of the required knowledge and skills.