“Hit Mosquitoes Where They Live” campaign launches as mosquitoes swarm
Clackamas County Vector Control District is rolling out a new media campaign just in time for mosquito season. The goal is to create more visibility and better comprehension of the services they offer in addition to educating the public about ways they can protect themselves from mosquito-borne illnesses.
Vector Control kicked off the campaign in May with a new logo, placing the pesky mosquito front and center on banners, fleet trucks and billboards. They also designed a new website (fightthebites.com), added a Facebook page, and created a catchy animated video.
"It was really a matter of expanding our reach and using methods of prevention education that resonated with residents," said Betsy Knight, Clackamas County Vector Control District Director. Clackamas County Vector Control District is a special district within Clackamas County responsible for control of flies and mosquitoes within the county. Their work helps to reduce the likelihood of vector borne diseases such as West Nile Virus, Chikungunya, and Dengue fever.
West Nile Virus has been found early this season in neighboring states and the warm, dry summer forecast may raise the potential for mosquito-borne diseases in Clackamas County as well. Also making the timing of this message extremely important, rain forecasted for this Friday and Saturday followed by temperatures in the 80's beginning Monday will create the perfect breeding conditions for mosquitoes that will be ready to hatch as early as next weekend if simple precautions are not taken.
The catchy lyrics in the new Clackamas County Vector Control District Public Service Announcement (PSA) will have viewers singing along to tips on how to "Hit Mosquitoes Where They Live" including; birdbaths, plant containers, boats, covers and more. The PSA will be used in Clackamas County Vector Control District educational programs and it is also available to local media outlets. View the new 30-second animated video on the Clackamas County YouTube Channel at: http://youtu.be/MgPWWkgM1xI
Schools, media outlets and other interested organizations may request a copy of the PSA by contacting the Clackamas County Vector Control District. Calendars, magnets, brochures and posters with tips on how to "Fight the Bite" are also available free to the public at the Clackamas County Vector Control District office, 1102 Abernethy Road, Oregon City, OR 97045.
News story video and photo opportunities include the attached stills, a copy of the video we can send if requested, and the opportunity to accompany a Vector Control agent as they set traps, test designated mosquito control zones and point out mosquito breeding conditions.
For more information or to set up an interview, media may call Betsy Knight at (503) 655-8394, or Kimberly Nelson (503) 720-4412, mobile.
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