"Drive to Zero" traffic safety video earns international recognition

From: Ellen Rogalin, Clackamas County Department of Transportation & Development, 503-742-4274

Media and Interested Parties

A traffic safety video produced by Clackamas County recently won an Honorable Mention in the Ultra Short Video category of the International Safety Media Awards. The awards were announced earlier this fall at the 12th World Conference on Injury Prevention and Safety Promotion in Tampere, Finland.

Don't Drive Aggressively is part of the county's Drive to Zero traffic safety campaign. The video portrays an aggressive shopper pushing his cart in a grocery store, becoming agitated with other customers. The tone is humorous but the message is serious, ending with a caution that if people don't act aggressively at the grocery store, then why would they drive that way? Watch the video.

The video was chosen from more than 33 others in that category that were submitted from countries all around the world, including the U.S., Iran, Vietnam, the United Arab Emirates, Qatar, the Netherlands, Japan, Australia, New Zealand, Austria, Canada, England, China, Finland, Ghana, Israel, Norway, Nigeria, Kenya and Mexico.

Judging was based on three major factors:

  • Clarity: A clear message is communicated
  • Attention grabbing: Media is likely to attract the target audience's attention
  • Persuasive: Media is likely to persuade the targeted audience to act

Drive to Zero is focused on reducing injuries and fatalities on our roadways. The safety message highlights how aggressive driving can lead to crashes and create an unfriendly and unsafe environment for everyone on the transportation system.

Studies show that aggressive driving and other human errors contribute to more than 90 percent of all crashes. Read more information about Drive to Zero.

For more information, members of the media and public may contact Drive to Zero Program Coordinator Patty McMillan at 503-742-4661.